Program Overview

India’s startup landscape has no dearth of creative and entrepreneurial potential, but startups often lack the support to navigate challenges & scale.

To strengthen India’s startup ecosystem and build a community of local entrepreneurs, we are thrilled to launch Flipkart Leap – our very own startup accelerator program. This 16-week program includes hands-on workshops, one-on-one mentor sessions, master classes from industry experts and networking events designed to turbo-charge your startup journey.

Program Offerings

Equity-free grant of $25,000

Access to Flipkart’s

Possible Partnerships with Flipkart & its partners

Technical and Business Mentorship from experts in Flipkart’s Network.

Exposure to VC community as part of Demo Day, Consideration for funding by Flipkart

Focus Areas

The focus for the first cohort of Flipkart Leap is early-stage startups with a working prototype and early adoption metrics in the following themes:


Design & Make for India

  • Consumer & Technology Products that are built for Indian consumers
  • Digitization of predominantly offline sectors in a Post-Covid world: Agritech, Edtech, Healthtech etc
  • India Tech Stack based ideas, Other New India platforms to enable the next 500MN users to become digital natives


Innovation in Digital Commerce

  • Disruptive Technology & Business models
  • New frameworks and vertical specific solutions that enhance customer buying experiences
  • Loyalty, Rewards & Affordability constructs to engage and retain customers
  • Innovation in User Engagement models


Technologies to empower the Retail Ecosystem

  • Platform Seller Capabilities providing intelligence, insights & tools for online sellers to grow business
  • Accelerate digitization of Kirana and SME/MSME, improving their operational efficiency, innovation in financial products etc.


Supply Chain Management and Logistics

  • Improving Speed, Transparency and Optimisation, Innovation in Automation, Devices and New technologies
  • Innovation in Sustainable product, processes & technologies to make the SC greener
  • Hyperlocal Solutions solving for location based & on demand services


Enabling relevant Deep Tech applications

  • Continued evolution of ML/AI as applicable to e commerce
  • Initiatives to support the Open Source ecosystems in India
  • Other technology areas like Blockchain, Internet of Things, Edge Devices, Big data etc

We are open to innovative and disruptive ideas that have the potential to transform India’s e-commerce landscape in the next 5 years

Meet the startups of the first cohort of Flipkart Leap

ANS Commerce

Full stack e-commerce enabler for online brands, providing end to end solutions that include brand store tech platform, performance marketing, marketplace management & e-commerce warehousing and fulfilment.

Category - Tech to empower retail

Entropik Tech

India’s first Emotion AI company with patented technologies that help brands measure cognitive and emotional response of consumers towards product experiences, media campaigns and brand content.

Category - Deep Tech/Enterprise Tech


A managed marketplace that allows fashion brands across the world to access manufacturing capacity on-demand and assists them from design to delivery.

Category - Tech to empower retail

Gully Network

Tech-enabled retail network that partners with existing grocery stores and transforms them into GULLYMART franchise stores with a view to improving income and enabling end-to-end automation.

Category - Tech to empower retail


A startup that enables a modern banking experience for Indian consumers by offering a personal finance hub that combines payments, credit, investments, insurance, and more.

Category - FinTech

Tagbox Solutions

A startup that provides supply chain monitoring solutions to F&B, pharma and hi-tech/industrial companies to solve problems related to product quality and compliance, traceability, and operational efficiency using IoT, ML and AI

Category - Supply Chain & Logistics

Unbox Robotics

Builds a plug-and-play system of AI-powered mobile robots that sort packages in vertical space and improves personnel productivity fivefold in less than 50-70% of the area required by existing methods.

Category - Supply Chain Automation

Wolkus Technology

An IoT-based AI-powered intelligence platform that captures real-time data on conditions from on-farm sensors and delivers farm-specific, crop-specific & crop-stage-specific actionable recommendations to farmers in vernacular languages through the “Fasal” app.

Category - Design and make for India

The Timeline

  1. 10 AUG '20

    Flipkart Leap Launch:
    Call for Applications

  2. 30 SEP '20


  3. 2 - 4 Nov '20

    1:1 Businesses Pitches for selected startups

  4. 12 Jan '21

    Winners Announcement & Cohort Launch

  5. 12 May '21


Meet Our Team

Aishwarya K

Head, Product Innovation - Flipkart

Atit Danak

Principal - Zinnov

Gautham K

Consultant - Zinnov

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution, with a registered customer base of over 250 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs has inspired us to innovate on many industry firsts.

The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, PhonePe, India’s fastest growing digital payments platform, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.

Frequently Asked Questions

Flipkart Leap is a startup accelerator program by India’s leading e-commerce giant Flipkart, aiming to create an ecosystem of strong startups in the Technology and Consumer Internet space focused on the India Market.

There is no cost to the startup for joining the program.

For the first cohort of 2020, Flipkart is looking at 6-8 startups to be part of the Accelerator. This is flexible depending on the quality and relevance of startups applying to the program.

Early-stage startups with a working prototype and early adoption metrics with solutions in the focus areas mentioned in the section above. While the focus is on bringing digitization and tech advancement in these thematic areas, any startup working on disruptive solutions that have the potential to change the landscape of e-commerce in the next 5 years is welcome to apply.
An early stage start-up based in India: 1) With a working prototype and strong early adoption 2) That possesses an innovative and scalable idea coupled with a great team known for execution excellence.

Startups apply online. The applications are evaluated through a three stage screening process. Shortlisted applicants are invited for a final pitch session to the Flipkart leadership.

The final selection is based on the strength of the business idea/plan, team capabilities and relevance to the focus areas.

Flipkart Leap provides a unique opportunity for start-ups to learn from the most successful consumer internet company in India. This program is a platform to partner with an industry leader and learn from its experience while staying ahead of the innovation curve and scaling a business quickly to its full potential. 

The learning cohort is a four-month program wherein start-ups are mentored by Flipkart technology and business experts, entrepreneurs, investors, and other industry leaders. Start-ups will learn to understand their customer’s needs and how to apply relevant frameworks for their business. Start-ups will also gain access to tools, platforms, investors, financial grants, technology support, and business advisory services and gain a chance to work with Flipkart and its Partners

Start-ups have sole ownership of their existing IP as well as any IP that the start-up develops during the program. If Flipkart, chooses to sign-off on a deeper partnership with a start-up then intellectual property ownership might be re-visited to arrive at a mutually beneficial outcome.

Flipkart Leap provides access to technology and business mentors both from within Flipkart and from the ecosystem. Each start-up will be assigned technology and business mentors who share their expertise and connections within the organization and the ecosystem. Start-ups will also gain access to various Flipkart learning modules, specific training, and industry insights.

The program is aimed at helping participating start-ups improve their odds of success through relevant training, guidance and support. The program also seeks to explore possible partnerships with Flipkart’s internal teams and its partners

Any startup can apply to Flipkart Leap. This year, given the restrictions on travel, we will be running a Virtual Accelerator program. So, startups from any location can apply to us and benefit from this opportunity.
This year, given the restrictions on travel and working on location, we will be running a Virtual Accelerator program. So, startups will continue to operate from their current facilities.
No, the startups need to make their own arrangements as needed.
Select startups may be signed on for further engagement. The rest of the startups would be added to an alumni network to ensure continued exposure to Flipkart’s program and its participants.
To be defined based on program structure. Number of days per week of commitment for sessions, check-ins, mentorship, etc
The program has no guarantee of investment. Select startups may be considered for investment by the Flipkart Venture Fund post the program.

The cohort would kick off in Nov 2020 and would last for a period of 16 weeks. Post this, the Demo Day will be scheduled on a convenient date for all parties involved

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