Equity-free grant of $25,000
Access to Flipkart’s
Possible Partnerships with Flipkart & its partners
Technical and Business Mentorship from experts in Flipkart’s Network.
Exposure to VC community as part of Demo Day, Consideration for funding by Flipkart
10 AUG '20
Flipkart Leap Launch:
Call for Applications
30 SEP '20
2 - 4 Nov '20
1:1 Businesses Pitches for selected startups
12 Jan '21
Winners Announcement & Cohort Launch
12 May '21
The journey for Flipkart, from its launch to becoming one of the most-loved homegrown brands, has been a true harbinger of the potential of the startup ecosystem in India. With innovations and disruptions in the field of technology coming about each day, we want to be at the forefront of driving scalability and helping these startups bring value to the industry as well as Indian consumers. Flipkart Leap is aimed at unlocking this potential and nurturing new ideas that bring innovation, curiosity and unconventionality to the local entrepreneurial ecosystem, while boosting the government’s ‘Start-Up India’ initiative.”
CEO, Flipkart Group
The transformation of the startup ecosystem in India over the years has paved the way for the country to become home to some of the best startup journeys. There is a growing talent pool of entrepreneurs who are going above and beyond to bring their solutions to the market. As a company that has undergone that phase and built its own success playbook, we wanted to utilize our network to build a program that helps startups in these early stages to evolve and become successful brands in future.
Chief Product and Technology Officer, Flipkart
The Flipkart Leap program is a springboard for India’s new-age startups. It enables startups to take a big leap towards a successful journey by avoiding the overburdened route. Flipkart itself navigated this phase and with proper mentorship, guidance and capital support, startups will be able to strengthen their business plans & solutions and improve their odds of success. We look forward to playing an important role in the early evolution of entrepreneurs and startups and hope to see our alumni go on to crafting their own Flipkart like success stories!
Vice President - Product Strategy and Deployment, Flipkart
Myntra stands as a true growth story of a startup that began with humble roots, and transformed itself into an organisation which is democratising fashion by leveraging data and technology. Today, we are providing an enhanced customer experience while evolving and innovating each year. That’s the key to a success story - to be able to transform one’s offering as the consumer demand evolves. With a program that can guide new-age startups with such best practices, the Flipkart Group is going to embark on a journey that will bring a positive thrust to new-age startups and help them succeed.
Flipkart has always been at the forefront of innovation across all facets of digital commerce. Flipkart Leap pushes forward the legacy by creating an enabling environment for entrepreneurs to redefine and revitalize retail, and aligned sectors, in response to the rapidly evolving customer expectations and preferences. This initiative of Flipkart should be lauded and we at Zinnov are proud to be the partner that is enabling this journey alongside them.
Meet Our Team
Head, Product Innovation - Flipkart
Principal - Zinnov
Consultant - Zinnov
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution, with a registered customer base of over 250 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs has inspired us to innovate on many industry firsts.
The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, PhonePe, India’s fastest growing digital payments platform, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.
Frequently Asked Questions
There is no cost to the startup for joining the program.
For the first cohort of 2020, Flipkart is looking at 6-8 startups to be part of the Accelerator. This is flexible depending on the quality and relevance of startups applying to the program.
Startups apply online. The applications are evaluated through a three stage screening process. Shortlisted applicants are invited for a final pitch session to the Flipkart leadership.
The final selection is based on the strength of the business idea/plan, team capabilities and relevance to the focus areas.
Flipkart Leap provides a unique opportunity for start-ups to learn from the most successful consumer internet company in India. This program is a platform to partner with an industry leader and learn from its experience while staying ahead of the innovation curve and scaling a business quickly to its full potential.
The learning cohort is a four-month program wherein start-ups are mentored by Flipkart technology and business experts, entrepreneurs, investors, and other industry leaders. Start-ups will learn to understand their customer’s needs and how to apply relevant frameworks for their business. Start-ups will also gain access to tools, platforms, investors, financial grants, technology support, and business advisory services and gain a chance to work with Flipkart and its Partners
Flipkart Leap provides access to technology and business mentors both from within Flipkart and from the ecosystem. Each start-up will be assigned technology and business mentors who share their expertise and connections within the organization and the ecosystem. Start-ups will also gain access to various Flipkart learning modules, specific training, and industry insights.
The program is aimed at helping participating start-ups improve their odds of success through relevant training, guidance and support. The program also seeks to explore possible partnerships with Flipkart’s internal teams and its partners
1) Equity-free grant of $25k
The cohort would kick off in Nov 2020 and would last for a period of 16 weeks. Post this, the Demo Day will be scheduled on a convenient date for all parties involved